​CONTENT CREATION & INFLUENCER MARKETING 

AMERICAN EXPRESS HONG KONG & SINGAPORE
We have worked for American Express Travel Campaigns to curate original content and implement influencer marketing since 2018. During pandemic, we then help develop American Express ‘Open For Travel’ Campaign in 2020 and 2021, for Hong Kong and Singapore. AMEX  lined up collaboration with trusted hotel partners to provide special offers and unique experiences, and we assisted in disseminating these offers  through developing creative video and engaging content on effective digital channels to encourage conversions. Efficient communication strategy was then implemented through landing page, eDM, social media marketing, and media partnership to not only achieve targets with extraordinary performances, but at the same time reinforced strong brand engagement of American Express.

​SHAKE SHACK HONG KONG
We originated and executed the award-winning “WALL OF SHACK” campaign to launch this renowned burger joint from New York City. Alongside thematic hoarding designs, disruptive events, and effective influencer engagement, we were able to achieve robust business results by selling out all burgers during a pop-up experience prior to the official opening of Shake Shack’s first outpost in Hong Kong at IFC. The success of this online to offline integrated launch campaign with original content was evidenced by the long queues during the opening months. We were thrilled to also be awarded the ‘Best Use of Social Media’ in 2018.​​​

CLOUDY BAY SAUVIGNON BLANC
Inspired by the legendary Cloudy Bay brand image and unique indoor vertical garden at SEVVA, we came up with “Unwind by the Bay” campaign to host an unforgettable launch of Sauvignon Blanc at  SEVVA, a celebrated venue in Hong Kong that offers the best view by the Victoria Harbour. We also facilitated in event planning, which involved curating rundown and inviting media, columnists, and lifestyle KOLs to celebrate the launch of Cloudy Bay Sauvignon Blanc Vintage 2020.

THE PAVILIA FARM 
Endeavouring to build world-class, collectible homes, and to lead the way in reimagining modern living, New World Development presented THE PAVILIA FARM, which is conveniently nestled above the Tai Wai MTR Station. Bringing the visionary “Live Beyond Well” concept to life, this innovative, large-scale project demonstrates the feasibility of combining together nature, science, and aesthetics. ​We helped develop press materials for architectural, lifestyle, wellness & sustainability, and finance media. 

​TERRAZAS MALBEC DAY
To celebrate International Malbec World Day 2019 and 2021, we engaged carefully-selected KOLs to promote Terrazas de los Andes wine on Instagram at their merchant restaurants. As a result, we successfully secured a total of 100 KOLs and media tasting, alongside product seeding, achieving over 150 prominent coverage.

MEYER CIRCULON REDEMPTION
APITA, UNY, Citistore, and MEYER presents a limited-time Circulon redemption program. To help promote this program, we led KOL seeding with 2 Youtubers and 15 micro-influencers. We helped create and coordinate with KOLS for two cooking videos published on Youtube and other content creation published on Instagram – all featuring MEYER products in a creative and engaging way.

SAN MIGUEL SIGNATURE DISH
San Miguel – Signature Dish Campaign is an O2O campaign aimed to promote its partnering restaurants and exclusive San Miguel offerings through Instagram, Facebook Page and physical QR Code. We provided unique post content direction featuring signature dishes from Dai Pai Dong and San Miguel – ultimately, leveraging KOL’s following to drive campaign awareness and generate buzz online.