PUBLIC RELATIONS, MEDIA PUBLICITY, PRESS MANAGEMENT
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PROMESSA STORE OPENING EVENT
Event Management | Event Production | Press Relations & Management | KOL Management | KOL Seeding CHALLENGE
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SEVVA HOLIDAY CHEERS
Event Management | Event Production | KOL Management CHALLENGE
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EMPHASIS MMXXI COLLECTION LAUNCH
Media Management | Event Production | Event Management | KOL Management | KOL Seeding CHALLENGE
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CMHK OOKLA WEBINAR
Media Relation | Event Management | Webinar Production CHALLENGE
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WEAVE LIVING
WEAVE LIVING is Asia Pacific’s leading rental accommodation brand. With its ever-expanding portfolio, we were able to assist with the launch of Weave Suites in Sai Ying Pun. We successfully organised trials homes for media and KOLs and at the same time, pitched media featuring Founder and Group CEO, Sachin Doshi. Following the success of the launch, we are the retainer PR that oversees its total brand portfolio on the corporate, and property level that includes serviced apartments - WEAVE SUITES; hassle-free co-living space - WEAVE STUDIOS, and self-contained homes - WEAVE RESIDENCES. Recently, we managed the PR for the launch fo WEAVE RESIDENCES in Mid-Levels. |
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FLEUR PAVILIA BY NEW WORLD DEVELOPMENT
FLEUR PAVILIA by New World Development is a residential building designed by Shigeru Uchida and his team at Uchida Design Inc. We assisted with media pitching and interviews to introduce the concept and elaborate upon key messages regarding design concept and inspiration. To further showcase the architectural masterpiece offering a serene escape from the city’s hustle and bustle, we invited KOLs and influencers to Fleur Pavilia showroom to generate buzz prior to launch. |
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J.A.M.
We were really excited to work on the opening of Joint Asian Market – Hong Kong’s first elevated Asian food market featuring four individual brands under ZS Hospitality Group. To build momentum for the highly anticipated opening during social distancing, we invited media and KOLs in small groups to learn more about the brand, concept, inspiration, and food offerings at J.A.M. As a result, we achieved over 100 coverage clippings, including online, print, and social media posts within a short opening timeframe. |
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SEVVA REFURBISHMENT
Opened in 2008 by Ms Bonnae Gokson, SEVVA is one of the most prestigious venues that offers the city's most elegant and sophisticated space with unparalleled vista of Hong Kong. As one of our long-term client since our opening, we assist with various PR activations, collaborations, events to generate strong publicity and brand awareness online and offline for msb and SEVVA. |
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Ms B’s CAKERY
Ms B’s CAKERY is Hong Kong’s renowned luxe patisserie by style icon and creative visionary, Bonnae Gokson – it earned international recognition in ‘The New Pâtissiers’ by Olivier Dupon (Thames & Hudson 2013) and was also applauded as “world class” among 38 of the world’s top confectioners and cake makers. Working closely with client, we help maximize brand exposure by distributing press releases for special offerings and holidays to local, regional and international media powerhouses. |
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ISHIDAYA
Originated from Kobe, Ishidaya is the first overseas outpost to open outside of Japan to offer authentic yakiniku. To promote this newly established restaurant, we invited media and KOLs to experience an escape to Japan in the heart of Central. We worked closely with the client to generate exposure online, while attracting new crowds to the restaurant. |
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LAUNCH OF ECRITURE AND THE OCEAN
Restaurant group Le Comptoir was one of our first and most memorable clients. We took care of their public relations, social media and marketing for over 2 years. We helped in the rebranding and re-launch of their French fine dining restaurant The Ocean by Olivier Bellin in Repulse Bay. We worked closely with their team and chef Olivier, an outstanding talent who was amiable with diners and the media alike. We were all delighted when The Ocean was awarded a Michelin star and a place in SCMP’s 100 Top Tables after the relaunch that year. In the first quarter of 2018, Le Comptoir opened Ecriture, at H Queen’s in Central. We contributed in the launch of the restaurant with strategic PR positioning and seamless implementation. It was an inspiring 10-month journey as chef Maxime Gilbert took French fine dining to new heights, earning two Michelin stars that year. We thoroughly enjoyed our journey with Le Comptoir, and we wish them even more success in the future. |
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LAUNCH OF AMELIA
Amelia, a renowned Michelin-starred restaurant in San Sebastián, made its Asian debut at Hong Kong’s Harbour City in December 2019. Overlooking the picturesque Victoria Harbour, we positioned Amelia as a modern European cuisine imbued with Italian finesse. We focused heavily on generating interest and buzz by carrying out media pitching, interviews, and invitation to F&B KOLs and media for tastings. |
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LANDMARK’s WOMEN FLOOR LAUNCH
In 2017, LANDMARK launched a new Women’s Beauty Servicing & Wellness Concept on 3/F Atrium, offering an array of beauty services by top notch professionals in Hong Kong. We developed a strategic PR plan and engagement activities to the grand opening. Exploring the notion of “True Beauty”, we achieved over 100 media coverage through targeted media pitching, video production, and KOL invitation. |
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HAKU
We were appointed to re-establish HAKU with the newly appointed Executive Chef Rob Drennan. As a Kappo-style kitchen offering an ever-evolving seasonal menu, our objective was to re-engage media with the new direction of the restaurant and continue to strive a stellar reputation. We personally hosted media and KOL tastings to experience the progressive menu alongside a unique sake pairing. |
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DESIGN TRUST’s The Ambassadors’ Ball
The Ambassadors’ Ball 2018 in benefit of Design Trust was held on Saturday, 27th October 2018, at the Grand Ballroom of Kerry Hotel. Presented by title sponsor Prada. We had a strategic approach for pre-launch, launch, and post-launch – to generate coverage and public awareness for Design Trust apart from this highly anticipated event. |
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SHANGHAI PLAZA 66 LAUNCH
We worked on the refurbished of Plaza 66 launch ceremony in Shanghai. Aside from inviting and managing press from New York City, London, Singapore, Mainland China and Hong Kong who joined our 4-day press trip, we also created visually-appealing collateral designs and production for the event. We achieved a total of 335 editorial features, including both online and print from international media powerhouses. |
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RON ARAD SOLO EXHIBITION IN HK
In 2018, Over The Influence gallery hosted Flat Mates, a solo exhibition of Ron Arad in Hong Kong - celebrating one of the most influential conceptual designers, architects, and artists of our time. Our team was honoured to host a private media preview session to view the newest body of work by Ron Arad, paying tribute to Marcel Duchamp, the 20th century pioneer of conceptual art. |
