Banking & Finance
CENTURION 25th ANNIVERSARY
Campaign Planning | Event Management | eDM Production
Curating exceptional experiences through collaborations with Asia’s top chefs and restaurants, delivering exclusive luxury privileges to our members
AMEX Centurion has been curating luxurious escapes into excellence for their Cardmembers for the past 25 years. In celebration of this significant anniversary, we were honoured to partner with Centurion to craft and deliver unparalleled experiences, connecting Cardmembers with Asia’s finest chefs and restaurants while they indulge in the vibrant life of Hong Kong.
We meticulously selected some of the best dining destinations across Asia's most sought-after travel cities, offering Centurion cardholders not only exceptional cuisine but also highly personalised experiences designed to engage the senses and create lasting memories.
As the centrepiece of the anniversary celebration, we brought together renowned food critic Susan Jung and some of Asia’s leading chefs—Chef Pam, Chef Zaiyu, Chef Vicky, and Chef Jonathan—for an exclusive gala dinner featuring a one-night-only Black Box menu. This groundbreaking culinary collaboration became the highlight of the evening, delivering a truly unforgettable experience for all guests.
We meticulously selected some of the best dining destinations across Asia's most sought-after travel cities, offering Centurion cardholders not only exceptional cuisine but also highly personalised experiences designed to engage the senses and create lasting memories.
As the centrepiece of the anniversary celebration, we brought together renowned food critic Susan Jung and some of Asia’s leading chefs—Chef Pam, Chef Zaiyu, Chef Vicky, and Chef Jonathan—for an exclusive gala dinner featuring a one-night-only Black Box menu. This groundbreaking culinary collaboration became the highlight of the evening, delivering a truly unforgettable experience for all guests.
AMERICAN EXPRESS HONG KONG & SINGAPORE
Influencer Management | Social Media Marketing | eDM Production | Website Development
"Open for Travel" Campaign - Successfully Achieving Satisfactory Performance and Reinforcing Strong Brand Engagement for American Express
Our goal was to stand out in the competitive local tourism industry during the pandemic and provide special offers for unique experiences. We achieved this by partnering with trusted hotel partners of the client, effectively conveying our message to the audience with creative and engaging video content. We maximised reach and conversion with extended communication channels, including a campaign mini-site, eDM, social media, and media partnerships. Through our strategic approach, we produced a series of stunning photos and engaging video content.
We were delighted to work on the American Express "Open for Travel" campaign in both 2020 and 2021 for Hong Kong and Singapore, offering a holistic digital service. With the client's trust and support, we were honoured to receive recognition from industry peers for our outstanding performance in conversion and strong brand engagement.
We were delighted to work on the American Express "Open for Travel" campaign in both 2020 and 2021 for Hong Kong and Singapore, offering a holistic digital service. With the client's trust and support, we were honoured to receive recognition from industry peers for our outstanding performance in conversion and strong brand engagement.
"Open For Travel" Campaign for American Express: "Best Conversion Strategies" award and "Best Use of Influencer" award in the MARKETING-INTERACTIVE DigiZ Awards 2021
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OPEN FOR TRAVEL 2.0 LANDING PAGE
CENTURION - THE ART OF ENTERTAINING AT ITS BEST
Event Production & Management
Curated dinner event for selected Centurion members to experience the refurbished SEVVA
To bring about exclusive and memorable experience to AMEX Centurion members, we had the pleasure of curating and managing "The Art of Entertaining at Its Best" dinner event at SEVVA, the renowned contemporary restaurant and bar which has long been frequented by high-society luminaries and international jet-setters. Before the event, the lifestyle institution has just reopened after a months-long renovation to welcome discerning guests with a new level of exuberant style and sublime hospitality. Founder of SEVVA, and the international award-winning author and lifestyle diva entrepreneur Bonnae Gokson, aka Ms B, was invited to share the finest inspirations on The Art of Entertaining at the event.
