​Dining
AUOR AND ITS NEW BRAND EXTENSION - THE LAKSA CLUB (Lunch & Private Kitchen)
PR & Media Management | Influencer Management
Facilitating brand ideation, launch and PR publicity, as well as coordinating KOL collaborations to enhance visibility
Auor, a contemporary gem located in Wan Chai, Hong Kong, is led by the esteemed Singaporean chef Edward Voon. Renowned for its exquisite blend of Asian flavours and French culinary finesse, Auor has solidified its status as a distinctive destination in the city’s vibrant dining scene.
To enhance Auor's brand identity and drive sales, the restaurant has launched The Laksa Club—an exciting new venture celebrating the beloved flavours of Singaporean cuisine. Our team has played a key role in the new brand's ideation and public relations strategy, actively coordinating KOL collaborations to amplify its visibility and attract a broader audience.
As a result of our efforts, The Laksa Club has achieved a PR value of HK$11,083,666.31 in 3 months, while Auor has reached HK$8,368,811.37 in 2 months. We are also excited to witness an increase in sales at both restaurants, solidifying their positions among lovers of Singaporean cuisine.
To enhance Auor's brand identity and drive sales, the restaurant has launched The Laksa Club—an exciting new venture celebrating the beloved flavours of Singaporean cuisine. Our team has played a key role in the new brand's ideation and public relations strategy, actively coordinating KOL collaborations to amplify its visibility and attract a broader audience.
As a result of our efforts, The Laksa Club has achieved a PR value of HK$11,083,666.31 in 3 months, while Auor has reached HK$8,368,811.37 in 2 months. We are also excited to witness an increase in sales at both restaurants, solidifying their positions among lovers of Singaporean cuisine.
