Fashion
DETERMINANT HK — KEEP YOUR SHIRT ON
Media Management
Creating buzz for Determinant store event through strategic media relations management
It was a pleasure to join DETERMINANT HK at their New Town Plaza store in Sha Tin for the “Keep Your Shirt On” styling demonstration. The event successfully showcased the brand’s modern outfits with various shirt styles and highlighted the value of functional luxury.
Our team was responsible for managing media relations—from press invitations and on-site media coordination to post-event follow-ups—ensuring impactful media exposure.
Our team was responsible for managing media relations—from press invitations and on-site media coordination to post-event follow-ups—ensuring impactful media exposure.
