DIGITAL SOLUTIONS & SOCIAL MEDIA MANAGEMENT
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AMERICAN EXPRESS HONG KONG & SINGAPORE
KOL Management | Video Production | Social Media Marketing | Media Partnership | eDM Production | Webpage Design CHALLENGE
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MS B’S CAKERY
Website Revamp | E-commerce Website CHALLENGE
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ASIAWORLD-EXPO
Social Media Marketing | Gamification Management CHALLENGE
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HAND AND FOOT NAIL SPA
Search Engine Marketing CHALLENGE
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TERRAZAS MALBEC DAY
To celebrate International Malbec World Day 2019 and 2021, we engaged carefully-selected KOLs to promote Terrazas de los Andes wine on Instagram at their merchant restaurants. As a result, we successfully secured a total of 100 KOLs and media tasting, alongside product seeding, achieving over 150 prominent coverage. |
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MEYER CIRCULON REDEMPTION
APITA, UNY, Citistore, and MEYER presents a limited-time Circulon redemption program. To help promote this program, we led KOL seeding with 2 Youtubers and 15 micro-influencers. We helped create and coordinate with KOLS for two cooking videos published on Youtube and other content creation published on Instagram – all featuring MEYER products in a creative and engaging way. |
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SAN MIGUEL SIGNATURE DISH
San Miguel – Signature Dish Campaign is an O2O campaign aimed to promote its partnering restaurants and exclusive San Miguel offerings through Instagram, Facebook Page and physical QR Code. We provided unique post content direction featuring signature dishes from Dai Pai Dong and San Miguel – ultimately, leveraging KOL’s following to drive campaign awareness and generate buzz online. |
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WEAVE LIVING - WEAVE SUITES LAUNCH
Search Engine Marketing | Social Media Marketing | Display Ad Marketing WEAVE is Asia Pacific’s leading rental accommodation brand. With its ever-expanding portfolio, we were able to assist with the launch of Weave Suites in Sai Ying Pun. We provided a holistic digital marketing service from on-targeted media, audience targeting, to media placement, and search engine optimization. As a result, website traffic and social media engagement increased significantly. |
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AMERICAN EXPRESS - OPEN FOR TRAVEL CAMPAIGN
eDM Production | Webpage Design We worked on American Express ‘Open For Travel’ Campaign in 2020 and 2021, for Hong Kong and Singapore. We offered a holistic digital service that involved the design and content development of campaign webpages, and the development of HTML eDMs. |
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SHAKE SHACK Hong Kong
For the launch of the first Shake Shack in Hong Kong, we developed a fun social media campaign called “Walk Of Shack”. Leveraging cult-like content and their communities, a visual hypnotization approach to pre-empt the arrival of Shake Shack Hong Kong; depicting a distinctive lifestyle brand. The content and visual development adhered to the essence of this burger brand from NYC, differentiating Shack Hong Kong from other existing burger brands in the city. We are pleased to be awarded "Best Use of Social Media" by an independent judging panel of veteran digital marketers. |
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THE HENLEY
Presented by Henderson Land, THE HENLEY is a world-class residential development located in Kai Tak – soon to be the second CBD district in Hong Kong. For this new project, we provided creative direction and strategic management for their Instagram and Facebook channels. Working closely with clients, we helped craft captions, visual content, and animated graphics to promote the new establishment, as well as the state-of-the-art designs, green efforts and innovations it entails. @thehenleyhk |
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Social Media AD Management & Analytics
We offer social media AD management and analytics for our clients. Through tailored strategies and precise targeting developed by our Digital Specialists, we always strive to achieve impressive results reflected and measured through social platforms (Facebook, Instagram & LinkedIn), Facebook Ads Manager and website analytics. Projects included just to name a few:
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ISHIDAYA
Originated from Kobe, Ishidaya is the first overseas outpost to open outside of Japan to offer authentic yakiniku experience. Pursuant to the social media launch activation for the opening of the restaurant, we have been retained to help plan and execute weekly social media posts to promote the restaurant, as well as any special offerings available. Our aim was to generate unique angles and creative content to build and nurture user engagements. @yakinikuishidaya.hk |
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UOHARU
UOHARU is the first outpost of Tokyo’s famous seafood izakaya. To generate further exposure for the brand and attract new audiences, we invited selected F&B KOLs and lifestyle influencers to experience the unique atmosphere and delicious food at UOHARU. The goal was to achieve online coverage and create buzz on social media as the perfect after-work or date night restaurant for food and drinks. @uoharuhk |
