​Dining

JOINT ASIAN MARKET (J.A.M)

PR & Media Management | Influencer Management

Successful launch with strong media coverage and social media presence

We were excited to work on the opening of Joint Asian Market (J.A.M) – Hong Kong’s first elevated Asian food market featuring four individual brands under ZS Hospitality Group. To build momentum for the highly anticipated opening during social distancing, we invited media and influencers in small groups to learn more about the brand, concept, inspiration, and food offerings at J.A.M. As a result, we achieved over 100 coverage clippings, including online, print, and social media posts within a short opening timeframe.