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​Dining

LEE GARDENS - CELEBRATE EVERY BITE

Influencer Collaboration
Boosting traffic, new walk-in and sales for restaurants' new menus through influencer collaboration
This summer, Lee Gardens’ hottest restaurants are launching exclusive menus. Our campaign aims to position the area as the ultimate destination for celebration and social gatherings, filled with vibrant and delightful vibes.

Targeting new generations and aspirational customers, we spotlight six featured F&B outlets from a total of 26. To boost traffic and sales, we selected six lifestyle influencers and well-known TV celebrities to collaborate with us. As they captured and shared their celebratory moments at these must-visit dining hotspots in Causeway Bay, we leveraged their authentic experiences to engage with audience across social media platforms. The campaign generated over 1.2M video views, highlighting the growing interest and excitement around this campaign.
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