LAUNCH OF THE PAVILIA FARM BY NEW WORLD DEVELOPMENT 

Brand Story Curation | PR & Media Management 

Another legendary strategic project echoing the profound appreciation of craftsmanship under The Artisanal Movement 

​THE PAVILIA FARM is the apex of the PAVILIA COLLECTION. Consolidating the architectural wisdom and expertise of the entire PAVILIA COLLECTION, the project was to establish "True to nature", "Scientific wisdom", and "Farm aesthetics" as the three pillars of THE PAVILIA FARM's brand positioning. To achieve this, we provided our solid ideas in curating the brand story for the client and managing the PR and media publicity. We also took part in the decoration of the project's showroom to present the brand story more thoroughly.