​Dining
PIZZA HUT 100TH STORE IN HONG KONG
PR & Media Management | Event Management
Crafted a scavenger hunt and introduced the brand’s first Grab & Go Express concept
To celebrate the opening of Pizza Hut Hong Kong’s 100th store in the city, we crafted a scavenger hunt at the Science Park and introduced the brand’s first Grab & Go Express concept.
To maximise the awareness from the given budget, our team chose to employ RCS messaging for specific targeting like locations, ages, etc, allowing the client to deliver personalised content. Additionally, we reached out to generate robust PR value, and garnered solo coverage from 24 media powerhouses. Residents, workers and park visitors in the vicinity took part in this O2O experience, while we celebrated the success with 100 winners and the enthusiastic participation of hundreds within 7 hours.
We are grateful for being the PR and event management partner responsible for taking this shop opening activity to another height through creativity and digital synergy.
To maximise the awareness from the given budget, our team chose to employ RCS messaging for specific targeting like locations, ages, etc, allowing the client to deliver personalised content. Additionally, we reached out to generate robust PR value, and garnered solo coverage from 24 media powerhouses. Residents, workers and park visitors in the vicinity took part in this O2O experience, while we celebrated the success with 100 winners and the enthusiastic participation of hundreds within 7 hours.
We are grateful for being the PR and event management partner responsible for taking this shop opening activity to another height through creativity and digital synergy.