​Retail

PROMESSA - STORE OPENING EVENT

Event Production & Management | PR & Media Management | Influencer Management

Enhanced brand awareness with extensive media coverages and achieved PR value of over $12 M

We collaborated with client to develop event idea and PR strategy to convey the key message that on top of the wedding jewelry market, the brand is also shifting more focus to strengthen its personalised service to cater to a range of needs and customers. With the hashtag #CelebrateYourCheckpoints, we managed to organise a successful store opening event with overwhelming media attendance,  generating over 94 coverages with a PR value of over $12 million. We have also lined up executive interviews by top-tier finance media for the brand's spokesperson to elaborate more the business strategy to the market.