​Property / Retail

SHANGHAI PLAZA 66 LAUNCH

PR & Media Management | Event Collateral Production

Featured in 335 editorials online and in print from international media powerhouses

We worked on the PR communications for the refurbished Plaza 66 launch ceremony in Shanghai. Aside from inviting and managing press from New York City, London, Singapore, Mainland China and Hong Kong who joined the 4-day press trip, we also created visually appealing event booklet for the client. We achieved a total of 335 editorial features, including both online and print from international media powerhouses.