​Dining

UOHARU

Brand Story Curation | PR & Media Management | Social Media Marketing | Influencer Management

Sustaining PR and social media marketing to create buzz for the opening of the two outlets 

We were honoured to participate in the PR publicity of this famed Tokyo-based seafood izakaya, Uoharu, to make its debut of its first location outside Japan in Central in 2018. With the sustaining PR effort and social media management, we managed to help client to open its second spot located in Pacific Place three years later. We engaged media and invited selected F&B influencers and lifestyle influencers to experience the unique atmosphere and delicious food at the restaurant. The goal was to achieve sustaining media coverages and create buzz on social media as the perfect after-work gathering place for food and drinks.