Dining
VOGUE Tables: Alain Ducasse at Morpheus & Yí
Video Concept Development, Production & Implementation | Programme Presenters Management
Be responsible for the video production, media liaison and social buzz management
In collaboration with VOGUE Hong Kong, we are excited to launch a new culinary programme series —VOGUE Tables, which showcased the exquisite culinary experiences and refined interior designs of outstanding restaurants. TWO-Michelin-star French gastronomy Alain Ducasse and contemporary Chinese fine dining Yí at Morpheus, City of Dreams, are dedicated to continuously innovating their menus, striving to offer diners the best culinary experiences. Alain Ducasse at Morpheus presents classic French dishes designed by the world-renowned culinary master Alain Ducasse, featuring a selection of his iconic creations throughout his career. Meanwhile, Yí introduces its first signature menu, highlighting six finest dishes that embody the essence of seasonality and wellness.
We are excited to have supported this initiative from ideation, production to proliferation, successfully achieving over 150,000 views for two Instagram reels within two weeks after the launch. To amplify this campaign, we have invited media powerhouses, and influencers from Instagram and Xiaohongshu to taste the new offerings and generate extended buzz on social media platforms. An impressive PR value amounting to HK$5.58 million has been achieved.
We are excited to have supported this initiative from ideation, production to proliferation, successfully achieving over 150,000 views for two Instagram reels within two weeks after the launch. To amplify this campaign, we have invited media powerhouses, and influencers from Instagram and Xiaohongshu to taste the new offerings and generate extended buzz on social media platforms. An impressive PR value amounting to HK$5.58 million has been achieved.
