Dining
CLOUDY BAY SAUVIGNON BLANC
PR & Media Management | Event Management
“Unwind by the Bay" campaign takes off with Cloudy Bay Sauvignon Blanc Vintage 2020 release at SEVVA
Inspired by the legendary Cloudy Bay brand image and unique indoor vertical garden at SEVVA, we came up with “Unwind by the Bay” campaign to host an unforgettable launch of Sauvignon Blanc at SEVVA. We engaged media, columnists, and lifestyle influencers to celebrate the launch of Cloudy Bay Sauvignon Blanc Vintage 2020.
CLOUDY BAY - "FROM OUR HAVEN TO YOURS" BOAT TRIP
PR & Media Management | Influencer Management | Event Management
“From Our Haven To Yours" campaign takes off with Sauvignon Blanc 2021 & Te Koko 2019 launch
The New Vintage launch of Sauvignon Blanc 2021 & Te KoKo 2019 has engaged 70 media and influencers for media wine-pairing lunch in a boat event. We managed to maximise the brand exposure under the theme of “From Our Haven To Yours”, generated over 200 media coverages and extensive organic social media exposure.
CLOUDY BAY - MO BRUNCH
Event Management | Influencer Management
Achieved extensive media coverage with a total reach of $2.4M of PR value
We were fully committed to ensuring the success of the event and promoting the brand to the wider public through effective media outreach. Besides media pitching to local Chinese and English F&B, wine, and lifestyle media across both print and online platforms, we invited F&B, lifestyle, and wine columnists to achieve an overwhelming result for the event.
CLOUDY BAY - MEDIA LUNCH
Event Management | Influencer Management
New Vintage launch tasting lunch for Sauvignon Blanc 2021 & Te Koko 2019
We invited F&B, lifestyle, wine media representatives and columnists for the media lunch for the New Vintage launch tasting for Sauvignon Blanc 2021 & Te Koko 2019.
