Lifestyle / Technology
CHINA MOBILE HONG KONG - s/ash LAUNCH EVENT
PR & Media Management | Event Production & Management
Successful launch of s/ash, a new 5G mobile service and lifestyle brand with over 3500 attendees
s/ash is a cutting-edge 5G telecommunications brand that's making waves in Hong Kong by connecting Generation Z to the global stage. The brand celebrated its successful debut at the West Kowloon Cultural District's Great Lawn on May 28, attracting over 3,500 attendees who enjoyed live music, food pop-ups, and flea market stalls. s/ash offers flexible 5G service plans and an array of exclusive benefits, empowering slashers and young individuals to share their daily experiences, chase their aspirations, and embrace their uniqueness.
We are excited to have played a role in the launch event, contributing to the overall event management and PR publicity for this new force in HK telecom market. We are looking forward to more and more new initiatives brought about to the slasher generation by this forward-thinking lifestyle brand.
We are excited to have played a role in the launch event, contributing to the overall event management and PR publicity for this new force in HK telecom market. We are looking forward to more and more new initiatives brought about to the slasher generation by this forward-thinking lifestyle brand.
CHINA MOBILE HONG KONG - MYLINK METAVERSE LAUNCH EVENT
PR & Media Management | Event Production & Management
Raised brand awareness and captured $3.7 million of PR value
We collaborated with client for the launch of MyLink Metaverse, with a well-attended event that generated significant media attention and positive buzz. We succeeded in securing media coverage in top-tier publications to promote the new initiative of the brand.
CHINA MOBILE HONG KONG - OOKLA WEBINAR
PR & Media Management | Event Management | Webinar Production & Management
Raised brand awareness and captured $3.7 million of PR value
Regardless the various challenges faced during the pandemic and the social distancing measures, we provided both online and offline accesses for audiences to attend the event. We managed to help increase brand awareness and capture $3.7 million in PR value equivalency.
CHINA MOBILE HONG KONG - 5G LAUNCH EVENT
PR & Media Management | Event Production & Management
Hong Kong's First 5G 8K VR Launch Event, earning the accolades of the "Best Launch/Rebranding Event" award, "Best Digital Integration" award, and "Best Use of Event Technology" award at The Marketing Events Awards 2020
To position our client, China Mobile Hong Kong (CMHK), as the leading 5G network service provider in Hong Kong, we curated Hong Kong's first-ever 5G 8K VR launch event for client to officially announce the launch of its 5G network to the market. Media was given an option to watch the live streaming of the launch event on online platforms. VR gears were also distributed to media in advance to further articulate their experience in watching the live. Through a comprehensive approach, we engaged our target audiences with different initiatives. From distribution of sim card for media trial, pre-launch and post-launch social media activities, to press engagement, we managed to achieve an overwhelming results for the client: PR value of $28 M, 20,000 entries for social media game, and over 25,000 views for the live broadcast.
CHINA MOBILE HONG KONG - 5G SHOWCASE EVENT AT VICTORIA PARK
PR & Media Management | Event Production & Management
Event production to showcase 5G achievements
We were entrusted to take up the ideation, creative development, and event management to showcase the 5G development achievements of client in a 3-day event held at Victoria Park. The public was allowed to understand more about the features and the day-to-day uses of 5G network through exhibition panels, installations and experience games.
CHINA MOBILE HONG KONG - ARTFUL PALATE
Event Management
Event ideation for Japanese art appreciation and whiskies flight event
We curated and managed the whisky tasting and art appreciation event for client's VIP customers. From event concept and curation, partners and venue liaison, to on-site guest reception and event management, we assisted our client to present the event successfully.
