​Retail

EMPHASIS MMXXI COLLECTION LAUNCH

Event Production & Management | PR & Media Management | Influencer Management 

Achieved $14.5 M of PR value for MMXXI collection launch 

With the impressive brand positioning and the uniqueness of the new collection, we were honoured to have overwhelming media attendance to the event. A number of up and coming pop stars in Hong Kong showed up in the event. The event received extensive media coverage, with 263 coverages on TV, YouTube, and social media. The brand's efforts were further validated as they achieved an impressive PR value equivalency of $14.5 M, leading to increased brand awareness and a successful product launch.