Banking & Finance
HANG SENG BANK - THE NEXTWAVE
Influencer Management
Generated media exposure and leveraged on celebrity/ influencers’ popularity to tap into the young crowd at TheNextwave
Hang Seng celebrated their 90th Anniversary and presented TheNextwave. For two heart-thumping days, renowned local and international talents unleashed electrifying performances, igniting the stage with an irresistible medley of genres. As the event's title sponsor, Hang Seng Bank aimed to take the excitement to the next level and connect with the younger generation. We strategically hand-picked a group of top lifestyle influencers to attend TheNextwave, infusing the event with an extra dose of attraction.
HANG SENG BANK - PET FRIENDLY BRANCH
PR & Media Management | Influencer Management
Generated media exposure and leveraged on celebrity/ influencers’ popularity to promote the brand awareness for Hong Kong’s first Pet Friendly branch by Hang Seng Bank
By partnering with popular influencers and their pets, we leveraged on their influential social followings to highlight the branch's pet-friendly amenities and promote the brand awareness. Through featuring the unique facilities of the branch as well as influencers’ sharing of trial experiences on their social platforms, we worked to significantly boost Hang Seng's brand visibility as an innovator in catering to pet owners.
HANG SENG BANK - BOUNDLESS EXPERIENCE
Event Production & Management
Successful Soiree for Hang Seng Prestige Private customers
An elegant soiree was hosted for Hang Seng Prestige Private customers. Over 100 customers attended and enjoyed a night of diverse activities from a digital art appreciation talk, investment and insurance seminars, to a caviar and champagne tasting, and a piano performance. We were responsible for event production and management, including the event concept and curation, rundown development, floor plan management, and on-site event management.
Prestige Private offers a unique, all-encompassing wealth management proposition that caters to high-net-worth customers’ discerning needs in wealth management solutions, personalized service, exclusivity, and bespoke experience.
Prestige Private offers a unique, all-encompassing wealth management proposition that caters to high-net-worth customers’ discerning needs in wealth management solutions, personalized service, exclusivity, and bespoke experience.
HANG SENG BANK - PRESTIGE BANKING FAMILY+ ACCOUNT
Event Production & Management | PR & Media Management
Successful end-to-end curation and management for Hong Kong's first Family+ account launch event
We assisted Hang Seng Bank on the successful launch of the First Prestige Banking "Family+ Account", which enables customers to become their family's Chief Family Officer (CFO). This new service is poised to revolutionise the way families manage their finances and plan for the future, and Sandra Ng ’s participation at the launch event was instrumental in highlighting the benefits and possibilities that the product offers. We are honoured to be part of this momentous launch, working together with the client in event curation, production and end-to-end management of PR publicity.
