​Property / Retail
LANDMARK - WOMEN'S FLOOR LAUNCH
PR & Media Management | Influencer Management
Achieved over 100 media coverage by adopting a strategic PR plan
In 2017, LANDMARK launched a new Women’s Beauty Servicing & Wellness Concept on 3/F Atrium, offering an array of beauty services by top notch professionals in Hong Kong. We developed a strategic PR plan and engagement activities for the grand opening. Exploring the notion of “True Beauty”, we achieved over 100 media coverages through targeted media pitching, video production, and influencer invitations.
LANDMARK - CHINESE NEW YEAR ARTISINAL MARKET
PR & Media Management
Achieved extensive media coverage by adopting a strategic PR plan
We provided event concept development and implementation, as well as PR and Media Management for the seasonal event. As a result of the efforts, we achieved a total of 77 media coverages, including two TV coverages.
LANDMARK - SUMMER F&B CAMPAIGN
PR & Media Management | Influencer Management
Positioning Landmark as a home to the best restaurants and latest culinary offers
We curated the Summer F&B campaign for LANDMARK to strengthen its positioning as the Home to the best restaurants and the latest culinary offers. To accomplish this, we invited well-known and influential columnists to taste the award-winning restaurants at LANDMARK such as Amber, 81⁄2 Otto e Mezzo Bombana and China Tang, etc. We also invited and engaged green-living advocates and social Influencers to visit restaurants and food stores at LANDMARK that offer healthy and green food menu, experiencing and sharing the latest healthy food options on offer to generate buzz on healthy eating.
