Project Reference of Rubison Marketing Solutions

DIGITAL SOLUTIONS & SOCIAL MEDIA MANAGEMENT

WEAVE LIVING | WEAVE SUITES LAUNCH

SEARCH ENGINE MARKETING
SOCIAL MEDIA MARKETING
DISPLAY AD MARKETING

WEAVE is Asia Pacific’s leading rental accommodation brand. With its ever-expanding portfolio, we were able to assist with the launch of Weave Suites in Sai Ying Pun. We provided a holistic digital marketing service from on-targeted media, audience targeting, to media placement, and search engine optimization. As a result, website traffic and social media engagement increased significantly.

AMEX | OPEN FOR TRAVEL CAMPAIGN

EDM Production & Web Portals Development

We worked on American Express ‘Open For Travel’ Campaign in 2020 and 2021, for Hong Kong and Singapore. We offered a holistic digital service that involved the development of campaign webpages and the development of HTML eDMs.

Shake Shack Hong Kong
For the launch of the first Shake Shack in Hong Kong, we developed a fun social media campaign called “Walk Of Shack”. Leveraging cult-like content and their communities, a visual hypnotization approach to pre-empt the arrival of Shake Shack Hong Kong; depicting a distinctive lifestyle brand. The content and visual development adhered to the essence of this burger brand from NYC, differentiating Shack Hong Kong from other existing burger brands in the city. We are pleased to be awarded "Best Use of Social Media" by an independent judging panel of veteran digital marketers

THE HENLEY
Presented by Henderson Land, THE HENLEY is a world-class residential development located in Kai Tak – soon to be the second CBD district in Hong Kong. For this new project, we provided creative direction and account handling for their Instagram and Facebook channels. Working closely with clients, we helped craft relevant topics, visual content, and animated graphics to promote the new establishment, as well as the state-of-the-art designs, green efforts and innovations it entails.

Social Media AD Management & Analytics
We offer social media AD management and analytics for our customers. Through tailored strategies and precise targeting developed by our Digital Specialists, we always strive to achieve impressive results reflected and measured through social platforms (Facebook, Instagram & LinkedIn), Facebook Ads Manager and website analytics.
- THE HENLEY
- WEAVE LIVING
- ISHIDAYA
- UOHARU
- Shake Shack HK

ISHIDAYA
Originated from Kobe, Ishidaya is the first overseas outpost to open outside of Japan to offer authentic yakiniku experience. Pursuant to the social media launch activation for the opening of the restaurant, we have been retained to help plan and execute weekly social media posts to promote the restaurant, as well as any special offerings available. Our aim was to generate unique angles and creative content to build and nurture user engagements.

UOHARU
UOHARU is the first outpost of Tokyo’s famous seafood izakaya. To generate further exposure for the brand and attract new audiences, we invited selected F&B KOLs and lifestyle influencers to experience the unique atmosphere and delicious food at UOHARU. The goal was to achieve online coverage and create buzz on social media as the perfect after-work or date night restaurant for food and drinks.

CONTENT CREATION & INFLUENCER MARKETING

AMERICAN EXPRESS HONG KONG & SINGAPORE
We have worked for American Express Travel Campaigns to curate original content and implement influencer marketing since 2018. During pandemic, we then help develop American Express ‘Open For Travel’ Campaign in 2020 and 2021, for Hong Kong and Singapore. AMEX lined up collaboration with trusted hotel partners to provide special offers and unique experiences, and we assisted in disseminating these offers through developing creative video and engaging content on effective digital channels to encourage conversions. Efficient communication strategy was then implemented through landing page, eDM, social media marketing, and media partnership to not only achieve targets with extraordinary performances, but at the same time reinforced strong brand engagement of American Express

SHAKE SHACK HONG KONG
We originated and executed the award-winning “WALL OF SHACK” social media campaign to launch this renowned burger joint from New York City. Alongside thematic hoarding designs, disruptive events, and effective influencer engagement, we were able to achieve robust business results by selling out all burgers during a pop-up experience prior to the official opening of Shake Shack’s first outpost in Hong Kong at IFC. The success of this online to offline integrated launch campaign was evidenced by the long queues during the opening months. We were thrilled to also be awarded the ‘Best Use of Social Media’ in 2018.

CLOUDY BAY SAUVIGNON BLANC
Inspired by the classic Cloudy Bay brand image and unique indoor vertical garden at SEVVA, we came up with “Unwind by the Bay” campaign to
host an unforgettable launch of Sauvignon Blanc at SEVVA, a celebrated venue in Hong Kong that offers the best view by the Victoria Harbour.
We also facilitated in event planning, which involved planning rundown and inviting media, columnists, and lifestyle KOLs to celebrate the launch of Cloudy Bay Sauvignon Blanc Vintage 2020.

THE PAVILIA FARM
Endeavouring to build world-class, collectible homes, and to lead the way in reimagining modern living, New World Development presented THE PAVILIA FARM, which is conveniently nestled above the Tai Wai MTR Station. Bringing the visionary “Live Beyond Well” concept to life, this
innovative, large-scale project demonstrates the feasibility of combining
together nature, science, and aesthetics. We helped develop press materials
for architectural, lifestyle, wellness & sustainability, and finance media.

TERRAZAS MALBEC DAY
To celebrate International Malbec World Day 2019 and 2021, we engaged carefully-selected KOLs to promote Terrazas de los Andes wine on
Instagram at their merchant restaurants. As a result, we successfully secured a total of 100 KOLs and media tasting, alongside product seeding, achieving
over 150 prominent coverage.

MEYER CIRCULON REDEMPTION
APITA, UNY, Citistore, and MEYER presents a limited-time Circulon redemption program. To help promote this program, we did KOL seeding for 2 Youtubers and 15 micro-influencers. We helped liaise and coordinate with KOLS for two cooking videos published on Youtube and other content creation published on Instagram – all featuring MEYER products in a creative and engaging way.

SAN MIGUEL SIGNATURE DISH
San Miguel – Signature Dish Campaign is an O2O campaign aimed to promote its partnering restaurants and exclusive San Miguel offerings through Instagram, Facebook Page and physical QR Code. We provided unique post content direction featuring signature dishes from Dai Pai Dong and San Miguel – ultimately, leveraging KOL’s following to drive campaign awareness and generate buzz online.

PUBLIC RELATIONS, MEDIA PUBLICITY, PRESS MANAGEMENT

WEAVE LIVING
WEAVE LIVING is Asia Pacific’s leading rental accommodation brand. With its ever-expanding portfolio, we were able to assist with the launch of Weave Suites in Sai Ying Pun. We successfully organised trials homes for media and KOLs and at the same time, pitched media featuring Founder and Group CEO, Sachin Doshi. Following the success of the launch, we are the retainer PR that oversees its total brand portfolio on the corporate, and property level that includes serviced apartments - WEAVE SUITES; hassle-free co-living space - WEAVE STUDIOS, and self-contained homes - WEAVE RESIDENCES. Recently, we managed the PR for the launch fo WEAVE RESIDENCES in Mid-Levels.

FLEUR PAVILIA BY NEW WORLD DEVELOPMENT
FLEUR PAVILIA by New World Development is a residential building designed by Shigeru Uchida and his team at Uchida Design Inc. We assisted with media pitching and interviews to introduce the concept and elaborate upon key messages regarding design concept and inspiration. To further showcase the architectural masterpiece offering a serene escape from the city’s hustle and bustle, we invited KOLs and influencers to Fleur Pavilia showroom to generate buzz prior to launch.

J.A.M.
We were really excited to work on the opening of Joint Asian Market – Hong Kong’s first elevated Asian food market featuring four individual brands under ZS Hospitality Group. To build momentum for the highly anticipated opening during social distancing, we invited media and KOLs in small groups to learn more about the brand, concept, inspiration, and food offerings at J.A.M. As a result, we achieved over 100 coverage clippings, including online, print, and social media posts within a short opening timeframe.

SEVVA REFURBISHMENT
Opened in 2008 by Ms Bonnae Gokson, SEVVA is one of the most prestigious venues that offers the city's most elegant and sophisticated space with unparalleled vista of Hong Kong. As one of our long-term client since our opening, we assist with various PR activations, collaborations, events to generate strong publicity and brand awareness online and offline for msb and SEVVA.

Ms B’s CAKERY
Ms B’s CAKERY is Hong Kong’s renowned luxe patisserie by style icon and creative visionary, Bonnae Gokson – it earned international recognition in ‘The New Pâtissiers’ by Olivier Dupon (Thames & Hudson 2013) and was also applauded as “world class” among 38 of the world’s top confectioners and cake makers. We help maximize brand exposure by distributing press releases for special offerings and holidays.

ISHIDAYA
Originated from Kobe, Ishidaya is the first overseas outpost to open outside of Japan to offer authentic yakiniku. To promote this newly established restaurant, we invited media and KOLs to experience an escape to Japan in the heart of Central. We worked closely with the client to generate exposure online, while attracting new crowds to the restaurant.

LAUNCH OF ECRITURE AND THE OCEAN
Restaurant group Le Comptoir was one of our first and most memorable clients. We took care of their public relations and marketing for over 2 years. We helped in the rebranding and re-launch of their French fine dining restaurant The Ocean by Olivier Bellin in Repulse Bay. We worked closely with their team and chef Olivier, an outstanding talent who was amiable with diners and the media alike. We were all delighted when The Ocean was awarded a Michelin star and a place in SCMP’s 100 Top Tables after the relaunch that year.
In the first quarter of 2018, Le Comptoir opened Ecriture, at H Queen’s in Central. We contributed in the launch of the restaurant with strategic PR positioning and seamless implementation. It was an inspiring 10-month journey as chef Maxime Gilbert took French fine dining to new heights, earning two Michelin stars that year. We thoroughly enjoyed our journey with Le Comptoir, and we wish them even more success in the future.

LAUNCH OF AMELIA HONG KONG
Amelia, a renowned Michelin-starred restaurant in San Sebastián, made its Asian debut at Hong Kong’s Harbour City in December 2019. Overlooking the picturesque Victoria Harbour, we positioned Amelia as a modern European cuisine imbued with Italian finesse. We focused heavily on generating interest and buzz by carrying out media pitching, interviews, and invitation to F&B KOLs and media for tastings.

LANDMARK’s WOMEN FLOOR LAUNCH
In 2017, LANDMARK launched a new Women’s Beauty Servicing & Wellness Concept on 3/F Atrium, offering an array of beauty services by top notch professionals in Hong Kong. We developed a strategic PR plan and engagement activities to the grand opening. Exploring the notion of “True Beauty”, we achieved over 100 media coverage through targeted media pitching, video production, and KOL invitation.

HAKU
We were appointed to re-establish HAKU with the newly appointed Executive Chef Rob Drennan. As a Kappo-style kitchen offering an ever-evolving seasonal menu, our objective was to re-engage media with the new direction of the restaurant and continue to strive a stellar reputation. We personally hosted media and KOL tastings to experience the progressive menu alongside a unique sake pairing.

DESIGN TRUST’s The Ambassadors’ Ball
The Ambassadors’ Ball 2018 in benefit of Design Trust was held on Saturday, 27th October 2018, at the Grand Ballroom of Kerry Hotel. Presented by title sponsor Prada. We had a strategic approach for pre-launch, launch, and post-launch – to generate coverage and public awareness for this highly anticipated event.

SHANGHAI PLAZA 66 LAUNCH
We worked on the refurbished of Plaza 66 launch ceremony in Shanghai. Aside from inviting and managing press from New York City, London, Singapore, Mainland China and Hong Kong who joined the 4-day press trip, we also created visually-appealing collateral designs and production for the event. We achieved a total of 335 editorial features, including both online and print from international media powerhouses.

RON ARAD SOLO EXHIBITION IN HK
In 2018, Over The Influence gallery hosted Flat Mates, a solo exhibition of Ron Arad in Hong Kong - celebrating one of the most influential conceptual designers, architects, and artists of our time. Our team was honoured to host a private media preview session to view the newest body of work by Ron Arad, paying tribute to Marcel Duchamp, the 20th century pioneer of conceptual art.