​Dining

 SAN MIGUEL - SIGNATURE DISH CAMPAIGN

Influencer Management

Leveraging influencers’ popularity to drive campaign awareness and generate buzz online

San Miguel – Signature Dish Campaign was an O2O campaign aiming at promoting its partnering restaurants and exclusive San Miguel offerings through digital platforms. We provided social post content direction featuring signature dishes from Dai Pai Dong and San Miguel – ultimately, leveraging influencers to drive campaign awareness and generate buzz online.