​Dining
SHAKE SHACK HONG KONG
Social Media Marketing | Influencer Management
Successfully originated and executed the award-winning “WALL OF SHACK” social media campaign to launch Shake Shack Hong Kong, a renowned burger joint from New York City
Anticipating the launch of the first Shake Shack in Hong Kong, we developed a fun social media campaign called “Walk of Shack”. We adopted a visual hypnotization approach to pre-empt the arrival of Shake Shack Hong Kong. The content and visual development adhered to the essence of this burger brand from NYC, differentiating Shake Shack Hong Kong from other existing burger brands in the city.
Alongside thematic hoarding designs, pop-up events, and effective influencer engagement, we were able to achieve robust business results by selling out all burgers during the pop-up experience prior to the official opening of Shake Shack’s first outlet in Hong Kong at IFC.
We were pleased to be awarded the "Best Use of Social Media" award by the PR Awards 2018 organised by MARKETING-INTERACTIVE.
Alongside thematic hoarding designs, pop-up events, and effective influencer engagement, we were able to achieve robust business results by selling out all burgers during the pop-up experience prior to the official opening of Shake Shack’s first outlet in Hong Kong at IFC.
We were pleased to be awarded the "Best Use of Social Media" award by the PR Awards 2018 organised by MARKETING-INTERACTIVE.
Social Media Launch Campaign for Shake Shack Hong Kong: MARKETING-INTERACTIVE PR Awards 2018, "Best Use Of Social Media" Award
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